Jon Stein is reinventing the investing industry. After seeing product after product that made the investing process more complicated than it needed to be, he set out to create a broadly accessible investment company that would help investors achieve the best return (factoring in costs) for the least risk. Passionate about helping people make smart decisions with their money, he founded Betterment.com in 2008.
Previously, Jon spent his career developing financial products, platforms, and investment strategies for international banks, brokers and other financial institutions, and advising them on strategies to mitigate the risks inherent in their products. Most recently, Jon held the position of senior consultant at First Manhattan Consulting Group, where he counseled a number of the world’s most prominent financial institutions. Jon has in-depth knowledge of retail banking and investing and is a Chartered Financial Analyst (CFA).
Jon is a graduate of Harvard University and Columbia Business School. His interests lie at the intersection of behavior, psychology, and economics. What excites him most about his work is making everyday activities and products more efficient, accessible, and easy to use.
Why are you an entrepreneur?
I’m an entrepreneur because I love solving challenging problems. I’m an engineer at heart and I can’t see an issue without wanting to dig in and fix it. As an entrepreneur, you have your choice of problems, and free reign to tinker..